Price and Advertising Effectiveness over the Business Cycle
(2010) INFORMS Marketing Science Conference 2010 — Location: Cologne, Allemagne (17.June.2010)
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Details
- Authors
- Affiliations
Louvain School of Management Marketing FUCaM Sciences de gestion University of Waikato Waikato Management School Tilburg University & KULeuven Department of Marketing University of North Carolina at Chapel Hill Kenan-Flagler Business School
Citations
Gijsenberg, M. J., Van Heerde, H. J., Dekimpe, M. G., & Steenkamp, J.-B. E. M. (2010). Price and Advertising Effectiveness over the Business Cycle. INFORMS Marketing Science Conference 2010, Cologne, Allemagne. https://hdl.handle.net/2078.5/250442