Labelling the durability of a product through the lense of intertemporal choices theory

Dupont, Barbara;Swaen, Valérie;Vanhamme, Joëlle
(2015) European Marketing Academy Conference — Location: Leuven, Belgium (26.May.2015)

Files

No attached file found for this publication.

Details

Authors
Affiliations

Citations

  • APA
  • Chicago
  • FWB

Dupont, B., Swaen, V., & Vanhamme, J. (2015). Labelling the durability of a product through the lense of intertemporal choices theory. European Marketing Academy Conference, Leuven, Belgium. https://hdl.handle.net/2078.5/185113