CSR communication and the sceptical consumer: An investigation of the roles of third-party labels and type of appeal across two product categories
(2015) European Marketing Academy Conference — Location: Leuven, Belgium (26.May.2015)
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Swaen, V., Janssen, C., & Dupont, B. (2015). CSR communication and the sceptical consumer: An investigation of the roles of third-party labels and type of appeal across two product categories. European Marketing Academy Conference, Leuven, Belgium. https://hdl.handle.net/2078.5/185111