Consumers' evaluations of CSR advertising: the role of three executional elements

Swaen, Valérie;Janssen, Catherine;Du, Shuili
(2019) 5th CSR Communication Conference — Location: Stockholm, Sweden (18.September.2019)

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  • Janssen, CatherineIESEG, France
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  • Du, ShuiliUniversity of New Hampshire (USA)
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Swaen, V., Janssen, C., & Du, S. (2019). Consumers’ evaluations of CSR advertising: the role of three executional elements. 5th CSR Communication Conference, Stockholm, Sweden. https://hdl.handle.net/2078.5/93682