Packing up the ethical product: a conceptual study of the ethical dimensions in the consumer decision making process

Maon, François;Swaen, Valérie
(2007) 36ème conférence de la European Marketing Academy — Location: Islande

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Maon, F., & Swaen, V. (2007). Packing up the ethical product: a conceptual study of the ethical dimensions in the consumer decision making process. 36ème conférence de la European Marketing Academy, Islande. https://hdl.handle.net/2078.5/207298