Internal communication strategies as a way of restoring trust in organisations after crises?
(2011) Proceedings of the 18th International Public Relations Research Symposium BledCom — ISBN: [978-961-90484-8-1]
Files
No attached file found for this publication.
Details
- Authors
- Abstract
- This research focuses on the internal communication strategies put in place by management to influence employee’s organizational trust after crisis situations. Today, organizations develop in an unpredictable world and regularly go though crises of diverse origins. In these crisis situations, employees are very seldom considered as priority stakeholders. However, these actors are a central pillar of the organization. It is the employee’s constant investment that allows the activities to continue during the crisis. This is why this study analyzes the notion of trust and its articulation with internal communication. The aim of this research is to propose an analysis grid taking into account formal methods of communication put in place by organizations in order to rehabilitate distinct types of trust: relational and institutional trust. The corpus of this study is composed of three organizations from the private sector (with an important hierarchic structure), three organizations from the public sector and three private organizations with small structures (closer to hierarchic structures found in family businesses). All these organizations come from Belgium. This research results in an analysis grid which summarizes for each type of trust and for each type of organization (from the public or private sector) the formal means of communication which are suitable to restore internal trust after a crisis situation according to those responsible for communication. In addition, this research opens up an area for a subsequent analysis which would study the effective efficiency of these policies on employee trust in organization and employee’s view on the communication strategies put in place by the organization.
- Affiliations
Citations
Hambursin, C. (2011). Internal communication strategies as a way of restoring trust in organisations after crises? In Proceedings of the 18th International Public Relations Research Symposium BledCom. https://hdl.handle.net/2078.5/201471