A note on advertising policy under uncertainty and dynamic conditions

Dehez, Pierre; Jacquemin, Alexis

A note on advertising policy under uncertainty and dynamic conditions

Dehez, Pierre

;

Jacquemin, Alexis

(1974) The Journal of Industrial Economics — Vol. XXIV, n° 1, p. 73-78 (1975)

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Authors

Dehez, PierreUCLouvain
Author
Jacquemin, AlexisUCLouvain
Author

Affiliations

UCLouvainEUEN/CORE - Center for operations research and econometrics
UCLouvainESPO/ECON - Département des sciences économiques

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Dehez, P., & Jacquemin, A. (1974). A note on advertising policy under uncertainty and dynamic conditions. The Journal of Industrial Economics, XXIV(1), 73-78. https://hdl.handle.net/2078.5/152420 (Original work published 1975)