Browsing behaviour: A leisurely way to visit retail stores?

Lombart, Cindy;Elizabeth, Howard
(2004) British Academy of Management Annual Conference — Location: St Andrews, UK

Files

No attached file found for this publication.

Details

Authors
  • Lombart, CindyFUCaM
    Author
  • Elizabeth, Howard
    Author
Abstract
(en) Browsing behaviour in retail stores is an important aspect of experiential consumption, which has not been fully modelled. In this paper, we present the main antecedents and consequences of this behaviour. We also stress the influence of other consumers on some consequences of browsing. Finally, we propose a conceptual framework of browsing behaviour in retail stores.
Affiliations
  • Louvain School of ManagementMarketing

Citations

  • APA
  • Chicago
  • FWB

Lombart, C., & Elizabeth, H. (2004). Browsing behaviour: A leisurely way to visit retail stores? British Academy of Management Annual Conference, St Andrews, UK. https://hdl.handle.net/2078.5/128813