Ethnographic case studies have notably led to increased attention to several the subjective and expressive dimensions of alter-globalization actors, including significations, meanings, imaginaries, and personal experience, and practices. The multiplication of field research rooted in different localities, and what Martin Albrow refers to as “globally conscious ethnographic research” are thus essential tools for going beyond dichotomies such as "local vs. global", "personal experience vs. global movement", and the "particular vs. universal"
Pleyers, G. (2013). From local ethnography to global movements. Experience, Subjectivity and Power among four alter-globalization movements. In J. Juris & A. Khasnabish eds. (ed.), Insurgent Encounters: Transnational Activism, Ethnography, and the Political (pp. 72-89). Duke University Press. https://hdl.handle.net/2078.5/93215