Social consequences of prosocial behaviors: the case of charitable donations
(2017) , 19 pages
Files
WorkingPaper2017-04_Denis.pdf
Open Access - Adobe PDF
- 455.5 KB
Details
- Authors
- Abstract
- Social consequences of charitable giving have been highlighted by researchers as key determinants of generosity. In that respect, charities are making much use of the dimension by notably publicly thank donors. Although the positive impact of public recognition on donations is not free of debate, prior literature generally assumed that such social reward will at worst have a neutral effect on people’s generosity. Through a series of experiments, we challenge that statement and propose that, depending on donators’ need for social approval, the presence of a public recognition might actually reduce generosity. Indeed, it appears that among people with low need for social approval, donations would decrease if they are made public. The present research provides a better understanding of the role of social reward in the context of prosocial behaviors and more specifically with charitable giving.
- Affiliations
Citations
Denis, E., & Pecheux, C. (2017). Social consequences of prosocial behaviors: the case of charitable donations (Louvain Research Institute in Management and Organizations Working Paper Series 2017/04). https://hdl.handle.net/2078.5/71390