Contrasting browsing in retail stores and e-surfing: Antecedents and consequences
(2003) 10th International Research Seminar in Marketing — Location: La Londe les Maures, France
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Details
- Authors
- Abstract
- (en) Recently, some pieces of research have investigated the differences and/or similarities between consumer behavior online and offline (e.g., Filser, 2001a; Helme-Guizon, 2001) and merchandising online and offline (e.g., Volle 2000). In the same way, the aim of this paper is to give a better insight into the concepts of browsing in retail stores and e-surfing. First, we propose a clear definition of each concept. Then, we present the main antecedents and consequences of browsing in retail stores and e-surfing, contrast them and present some propositions. We also investigate if browsing and e-surfing may be considered as individual and/or group activities and if a browser is more likely to be also an e-surfer or the other way round. Finally, we pinpoint the importance of this stream of research from a managerial point of view and underline further research.
- Affiliations
Louvain School of Management Marketing
Citations
Lombart, C., & Jeandrain, A.-C. (2003). Contrasting browsing in retail stores and e-surfing: Antecedents and consequences. 10th International Research Seminar in Marketing, La Londe les Maures, France. https://hdl.handle.net/2078.5/128786