The transition towards a circular economy is a potentially sustainable alternative to the current linear economic model. Despite the growing interest, research on the transition towards circular business models is at a nascent stage. Through the business model innovation perspective, this article analysis how firms implement circular strategies. We analyse a diverse sample of 63 firms that implemented circular business model innovations and identify 46 specific practices, aggregated into the three value dimensions of a business model, and 10 value retention options. We propose five circular business model innovation patterns, consisting of combinations of managerial practices to exploit a firm’s current resources and abilities, and explore potential future opportunities in line with the circular economy principles. This study contributes to the growing research field on circular business model innovation by providing a set of practices and specific patterns to successfully implement circular business models.
Izquierdo Montfort, J. O., & De Rongé, Y. (2023). Circular Business Model Innovation: Identifying practices and patterns (LouRIM Working Paper Series 2023/11). https://hdl.handle.net/2078.5/217721