Enfants, Alimentation et Obésité : quels rôles pour la Publicité ?

Pecheux, Claude;Charry, Karine;Derbaix, Christian
(2006) Actes du XXII° Congrès de l’ Association Française du Marketing – 11 & 12 mai 2006 - — Location: Nantes, France

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Authors
  • Pecheux, ClaudeFUCaM
    Author
  • Charry, KarineFUCaM
    Author
  • Derbaix, ChristianFUCaM
    Author
Abstract
(en) Taking place in the current debates about obesity, this paper presents two pilot experiments as well as an exploratory qualitative study. These three studies are actually the first steps of a programmatic research whose objective is to better understand the role of advertising aimed at kids from 8 to 12 on their eating habits. Using various approaches and methods to investigate this issue, the final objective of this research program is to pinpoint the place of advertising in the promotion of healthy eating habits among kids
Affiliations
  • Louvain School of ManagementMarketing

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Pecheux, C., Charry, K., & Derbaix, C. (2006). Enfants, Alimentation et Obésité : quels rôles pour la Publicité ? Actes du XXII° Congrès de l’ Association Française du Marketing – 11 & 12 mai 2006 -, Nantes, France. https://hdl.handle.net/2078.5/128956