Not All Disasters are Equal in the Public's Eye: The Negativity Effect on Warmth in Brand Perception

Kervyn de Meerendré, N., Chan, E., Malone, C., Korpusik, A., & Ybarra, O. (2014). Not All Disasters are Equal in the Public’s Eye: The Negativity Effect on Warmth in Brand Perception. Social Cognition, 32(3), 256-275. https://doi.org/10.1521/soco.2014.32.3.256 (Original work published 2014)