Humanized brands: How brands and destination brands can influence their perceived humanness, masculinity, and femininity.

Gerardy, Nicolas; Kervyn de Meerendré, Nicolas

Humanized brands: How brands and destination brands can influence their perceived humanness, masculinity, and femininity.

Gerardy, Nicolas

;

Kervyn de Meerendré, Nicolas

(2025) COLLOQUE DOCTORAL AFM 2025 — Location: Lille, France (13.May.2025)

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Authors

Gerardy, NicolasUCLouvain
Author
Kervyn de Meerendré, NicolasUCLouvain
Author

Affiliations

UCLouvainSSH/LouRIM - Louvain Research Institute in Management and Organizations

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Gerardy, N., & Kervyn de Meerendré, N. (2025). Humanized brands: How brands and destination brands can influence their perceived humanness, masculinity, and femininity. COLLOQUE DOCTORAL AFM 2025, Lille, France.