Shaping the Processual View of CSR: A Multipartite Sensemaking-Sensegiving Conceptualization
(2009) , 45 pages
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- Authors
- Abstract
- Building on existing process models of corporate social responsibility (CSR) and multidisciplinary literature on sensemaking and sensegiving processes, we present a generic model of CSR development in contemporary companies. Grounded in a social constructivist perspective, our model is articulated around four ongoing, interdependent, and concomitant CSR-related processes experienced by the various social actors in the organizational environment: a convergent managerial sensemaking process, a compounded managerial sensegiving process, a divergent extra-managerial sensemaking process, and a differentiated extra-managerial sensegiving process. In addition, we highlight in this conceptual paper some critical factors affecting these interpretive and influential processes. Through this research, we reaffirm the need to adopt a dynamic, multidisciplinary, context-specific research perspective when dealing with the multifaceted CSR construct.
- Affiliations
Louvain School of Management Marketing
Citations
Maon, F., & Swaen, V. (2009). Shaping the Processual View of CSR: A Multipartite Sensemaking-Sensegiving Conceptualization. https://hdl.handle.net/2078.5/250213