Market Driven Management, Strategic and Operational Marketing

Lambin, Jean-Jacques; Schuiling, Isabelle

Market Driven Management, Strategic and Operational Marketing

Lambin, Jean-Jacques

;

Schuiling, Isabelle

(2012) ISBN: [978-0230276024]

Files

No attached file found for this publication.

Details

Authors

Lambin, Jean-JacquesUCLouvain
Author
Schuiling, IsabelleUCLouvain
Author

Affiliations

UCLouvainSSH/LouRIM - Louvain Research Institute in Management and Organizations

Citations

APA
Chicago
FWB

Lambin, J.-J., & Schuiling, I. (2012). Market Driven Management, Strategic and Operational Marketing (4th edition). Palgrave. https://hdl.handle.net/2078.5/206018