Effects of Perceived Retail Environment on the Shopping Experience? An Empirical Examination in Shopping Centres & Traditional Retailing

Andreu, Luisa;Bigné, Enriqué;Chumpitaz, Ruben;Mattila, A.S.;Swaen, Valérie
(2005) 12th Biennial World Marketing Congress — Location: Muenster, Allemagne (6.July.2005)

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Authors
  • Andreu, Luisa
    Author
  • Bigné, Enriqué
    Author
  • Chumpitaz, RubenUCLouvain
    Author
  • Mattila, A.S.USA
    Author
  • Swaen, ValérieUCLouvain
    Author
Affiliations
  • Louvain School of ManagementMarketing

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Andreu, L., Bigné, E., Chumpitaz, R., Mattila, A. S., & Swaen, V. (2005). Effects of Perceived Retail Environment on the Shopping Experience? An Empirical Examination in Shopping Centres & Traditional Retailing. 12th Biennial World Marketing Congress, Muenster, Allemagne. https://hdl.handle.net/2078.5/138998