FilesNo attached file found for this publication.DetailsAuthorsKestemont, Marie-PauleUCLouvainAuthorBartiaux, FrançoiseAuthorAffiliationsLouvain School of ManagementMarketingShow moreCitations APA Chicago FWB Kestemont, M.-P., & Bartiaux, F. (2002). Introduction et méthodologie générale. https://hdl.handle.net/2078.5/24509