Playing with deviance: Typicality assessments of ingroup members as a strategy of outgroup approach

Pinto Teixeira, Càtia Noémia;Demoulin, Stéphanie;Yzerbyt, Vincent
(2013) European Journal of Social Psychology — Vol. 43, n° 1, p. 32-39 (2013)

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Abstract
In two experiments we analyzed the use of intra-group differentiation between normative and deviant members as an identity mobilization strategy in intergroup negotiations. Based on the assumption that ingroup members sometimes try to obtain the support of outgroup audiences in order to attain their goals (Klein, Spears & Reicher, 2007), we propose that, in intergroup negotiations, people attempt to minimize the distinction between the parties involved by changing the appraisal of deviance and including deviant members in the ingroup’s prototype. In line with this hypothesis, differences in the assessment of typicality between normative and deviant targets were reduced in instrumental intergroup negotiation contexts. Furthermore, we explored a boundary condition for this effect and found that such outgroup approach is disrupted when threats taint the intergroup negotiation context.
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Pinto Teixeira, C. N., Demoulin, S., & Yzerbyt, V. (2013). Playing with deviance: Typicality assessments of ingroup members as a strategy of outgroup approach. European Journal of Social Psychology, 43(1), 32-39. https://doi.org/10.1002/ejsp.1909 (Original work published 2013)