Enrollment of vegetal beings in reforestation communication: semiotic analysis of some French-speaking cases

Catellani, Andrea
(2022) Other than Human World: emerging vegetal communication in the public space - ICA Preconference — Location: Aix-en-Provence (25.May.2022)

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This paper presents a research project on how vegetal beings, and in particular forests, are present in organizational communications, in the specific case of organizations devoted to the promotion of reforestation. We propose here a semiotic multimodal analysis of verbal and visual aspects of the strategic communication of some organizations that collect money from individuals and businesses to support reforestation project in the world. We focus on the following question: how vegetal beings, and in particular the collective entity called “forest”, are mobilized in the multimodal promotional and persuasive discourse of these organizations? How forest itself takes place in the discourses and images aimed at stimulating action for its own preservation and reconstruction? How are vegetal beings “enrolled”?
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Catellani, A. (2022). Enrollment of vegetal beings in reforestation communication: semiotic analysis of some French-speaking cases. Other than Human World: emerging vegetal communication in the public space - ICA Preconference, Aix-en-Provence. https://hdl.handle.net/2078.5/107221