Sustainable Buyer Behavior in Value Chains: Determinants and Marketing Implications
(2021) Sustainability in Global Value Chains – Measures, Ethics, and Best Practices for Responsible Businesses — 129-154, published
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Grunwald, G., & Swaen, V. (2021). Sustainable Buyer Behavior in Value Chains: Determinants and Marketing Implications. In Henke, M.; Kohl, H. (ed.), Sustainability in Global Value Chains – Measures, Ethics, and Best Practices for Responsible Businesses (pp. 129-154). Kogan Page. https://hdl.handle.net/2078.5/224958