Need for uniqueness and word of mouth in disruptive innovation adoption: the context of self-quantification
(2023) IEEE Transactions on Engineering Management — Vol. 70, n° 6 (2023)
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Renard, D., Renard, D., Baudier, P., Haikel, M., Brem, A., & et al. (2023). Need for uniqueness and word of mouth in disruptive innovation adoption: the context of self-quantification. IEEE Transactions on Engineering Management, 70(6). https://hdl.handle.net/2078.5/117569 (Original work published 2023)