In this article, we analyse the metaphors used by the journalists of the bull-fighting press. More particularly, we study the words and expressions associated with the bull and the bullfighter, in order to understand how the authors perceive the bull-fighting world and to which extend the bull is somehow dehumanized. Those two phenomena of de/humanization appear in the corpus in rather different situations. The analysis of those metaphors highlights a preponderance of the metaphors THE BULLFIGHT IS WAR and THE BULLFIGHT IS ART, and an absence of THE BULLFIGHT IS LOVE, considered to be the most common metaphor in this field. This study allows for a close look at the relationship between the conceptualization of the bull and the bullfighter and the way they are referred to. As such, it allows for understanding the role of the two protagonists and the methods applied to conserve and cultivate this bond.
Marsily, A. (2019). El antagonismo entre toro y torero: las metáforas en la prensa taurina. Círculo de Lingüística Aplicada a la Comunicación, 80. https://hdl.handle.net/2078.5/214267 (Original work published 2019)