How to generate affective reactions through social and spatial immersion on a merchant website
(2008) Asian-Pacific conference of the Association for Consumer Research
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- Affiliations
Louvain School of Management Marketing
Citations
Diesbag, B., & Jeandrain, A.-C. (2008). How to generate affective reactions through social and spatial immersion on a merchant website. Asian-Pacific conference of the Association for Consumer Research. https://hdl.handle.net/2078.5/249510