“Things were better before”: what is the power of nostalgia toward the brand?”
(2011)
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WP_2011_11_Bartier.pdf
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- Authors
- Affiliations
Louvain School of Management Marketing
Citations
Bartier, A.-L. (2011). “Things were better before”: what is the power of nostalgia toward the brand?”. https://hdl.handle.net/2078.5/249773