CSR communication and greenwashing: The roles of ethical labels, prior CSR record, and consumers’ dispositional skepticism

Du, Shuili;Swaen, Valérie;Janssen, Catherine
(2016) European Marketing Academy Conference — Location: Oslo, Norway (24.May.2016)

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  • Du, ShuiliUniversity of New Hamphsire
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  • Janssen, CatherineIESEG
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Du, S., Swaen, V., & Janssen, C. (2016). CSR communication and greenwashing: The roles of ethical labels, prior CSR record, and consumers’ dispositional skepticism. European Marketing Academy Conference, Oslo, Norway. https://hdl.handle.net/2078.5/185122