First steps towards conceptualization and measurement of consumers' perceptions of the nostalgia aroused by brands

Bartier, Anne-Laure; Friedman, Michael

First steps towards conceptualization and measurement of consumers' perceptions of the nostalgia aroused by brands

Bartier, Anne-Laure

;

Friedman, Michael

(2012)

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Authors

Bartier, Anne-LaureUCLouvain
Author
Friedman, MichaelUCLouvain
Author

Affiliations

UCLouvainSSH/LouRIM - Louvain Research Institute in Management and Organizations

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Bartier, A.-L., & Friedman, M. (2012). First steps towards conceptualization and measurement of consumers’ perceptions of the nostalgia aroused by brands. https://hdl.handle.net/2078.5/206001