Price cues in online auctions
(2005) 34th EMAC conference — Location: Milan, Italie
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- Authors
- Abstract
- (en) This paper proposes to measure the impact of price cues on the closing price, in the context of online auctions. We identify as price cues those sent by the seller (the starting bid and the use of a secret reserve price), those provided by the other bidders, who progressively reveal their estimation of the value of the auctioned item through their bids (which we call "bid history"), and those coming from outside the auction process (the book value of the item and the prices reached in recent auctions for identical items).
- Affiliations
Louvain School of Management Marketing
Citations
Doyen, C., Scarmure, P., & Ducarroz, C. (2005). Price cues in online auctions. 34th EMAC conference, Milan, Italie. https://hdl.handle.net/2078.5/128889