The Qualitative Analysis in Eye Tracking Studies: Including Subjective Data Collection in an Experimental Protocol

Andry, Tiffany
(2019) Human Interface and the Management of Information. Information in Intelligent Systems. HCII 2019. Lecture Notes in Computer Scie — ISBN: [978-3-030-22649-7], p. 335–346, published

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  • Andry, TiffanyUCLouvain
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Abstract
When conducting eye tracking studies, the benefits of collecting qualitative data are significant. In this paper, we propose to take qualitative data collection even further by exploring participants’ emotions and habitus during a semi-directive interview guided by the user himself. This method is part of a research on data visualization: how does the user make sense of data visualization and what is the influence of visualizations embellishment on this sense making? Since sense making can be stimulated as much by the human perceptual system as by personal experience and opinions, the methodological challenge of this research is to design an experimental protocol that considers these two dimensions. It is of great interest to combine an eye tracking study with qualitative data collection, which is intended to be both complementary and expanding. The challenge is to find the right method for collecting qualitative data when studying subjective elements. We then propose a semi-directive post-experimental interview method that will integrate all these aspects into the research.
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Andry, T. (2019). The Qualitative Analysis in Eye Tracking Studies: Including Subjective Data Collection in an Experimental Protocol. In Yamamoto S., Mori H. (ed.), Human Interface and the Management of Information. Information in Intelligent Systems. HCII 2019. Lecture Notes in Computer Scie (p. p. 335–346). Springer. https://doi.org/10.1007/978-3-030-22649-7_27