Enhancing CSR communication credibility: On the use of infomercials

Janssen, Catherine; Swaen, Valérie

Enhancing CSR communication credibility: On the use of infomercials

Janssen, Catherine

;

Swaen, Valérie

(2013)

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Authors

Janssen, CatherineUCLouvain
Author
Swaen, ValérieUCLouvain
Author

Affiliations

UCLouvainSSH/LouRIM - Louvain Research Institute in Management and Organizations
Louvain School of ManagementMarketing

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Janssen, C., & Swaen, V. (2013). Enhancing CSR communication credibility: On the use of infomercials (Louvain School of Management 2013/07). https://hdl.handle.net/2078.5/203469