Can e-commerce platforms build the resilience of brick-and-mortar businesses to the COVID-19 shock? An empirical analysis in the Chinese retail industry
We proposed a research model that examined the differences between the contributions of large, third-party e-commerce platforms and self-operated e-commerce platforms to businesses’ resilience to the COVID-19 shock. The difference-in-differences approach was employed to analyze a substantial sample of Chinese retailers. The study found that (1) under the baseline condition, the large, third-party e-commerce platforms built significant resilience for the brick-and-mortar businesses, (2) resource constraints induced by factor immobility weakened the contribution of large, third-party e-commerce platforms to the businesses’ resilience in regions of severe shock, and (3) the physical retailers’ self-operated EC platforms built resilience in regions of severe shock.
Li, S., Liu, Y., Su, J., Luo, X., & Yang, X. (2022). Can e-commerce platforms build the resilience of brick-and-mortar businesses to the COVID-19 shock? An empirical analysis in the Chinese retail industry. Electronic Commerce Research, 23(4), 2827-2857. https://doi.org/10.1007/s10660-022-09563-7 (Original work published 2022)