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- Abstract
- We examine how the European Union (EU) standardization policy is perceived by firms by exploiting a survey dataset on firms' benefits. We explore whether perceived benefits are associated with firm size and firm capabilities. We find strong evidence that the perceived benefits of standardization is not equally distributed across firm size classes, industries and countries. Our study indicates that small ventures are less likely to perceive benefits from EU standardization than their larger counterparts, in particular in Eastern European and Mediterranean countries. Additionally, we find evidence that firms with the capabilities to be innovative, exporting and that employ foreign labor are more likely to perceive benefits from standardization than their non-innovative, nonexporting and non-foreign labour-employing counterparts. We suggest that EU and EU Member States, in particular in Eastern and Mediterranean Europe, should focus on facilitating standardization compliance by enhancing the critical firm capabilities identified. We also argue for stimulation efforts that simultaneously address supporting capabilities and standardization literacy.
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