Images de la responsabilité: la communication visuelle sur l'engagement RSE (responsabilité sociétale des entreprises) dans les sites corporate des grandes entreprises françaises

Catellani, Andrea
(2015) Organisations digitales. Individus, santé, déontologie en contexte numérique — ISBN: [978-2-336-30737-4], p. 177-194, published

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(en) Communication on corporate social responsibility (CSR) is analyzed in different ways today. Its visual dimension, concerning the use of fixed and moving images, is less scrutinized. This paper proposes a qualitative exploration, made with semiotic tools, aimed at the proposition of a typology of images that are present in the CSR sections of corporate websites of some important French businesses. The environmental aspect of CSR will be specifically analyzed. This analysis is a contribution to the description of the visual rhetoric of today’s corporate responsibility.
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Catellani, A. (2015). Images de la responsabilité: la communication visuelle sur l’engagement RSE (responsabilité sociétale des entreprises) dans les sites corporate des grandes entreprises françaises. In Elizabeth Gardère; Christian Le Moenne (ed.), Organisations digitales. Individus, santé, déontologie en contexte numérique (p. p. 177-194). L’Harmattan. https://hdl.handle.net/2078.5/189496