To Be Afraid or to Be Proud? The Impact of Emotional Valence and Response Efficacy on Persuasion in Anti-Drink Driving Advertising

Hazée, Simon; Delcourt, Cécile

To Be Afraid or to Be Proud? The Impact of Emotional Valence and Response Efficacy on Persuasion in Anti-Drink Driving Advertising

Hazée, Simon

;

Delcourt, Cécile

(2013) 42nd EMAC Annual Conference — Location: Istanbul (Turkey) (4.June.2013)

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Authors

Hazée, SimonUCLouvain
Author
Delcourt, Cécile
Author

Affiliations

UCLouvainSSH/LouRIM - Louvain Research Institute in Management and Organizations

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Hazée, S., & Delcourt, C. (2013). To Be Afraid or to Be Proud? The Impact of Emotional Valence and Response Efficacy on Persuasion in Anti-Drink Driving Advertising. 42nd EMAC Annual Conference, Istanbul (Turkey). https://hdl.handle.net/2078.5/61953