Countries of Origin as a marketing tool

Lindgreen, Adam;Beverland, Michaël
(2001)

Files

No attached file found for this publication.

Details

Authors
  • Lindgreen, AdamUCLouvain
    Author
  • Beverland, Michaël
    Author
Affiliations
  • Louvain School of ManagementMarketing

Citations

Lindgreen, A., & Beverland, M. (2001). Countries of Origin as a marketing tool (IAG - LSM Working Papers 01/09). https://hdl.handle.net/2078.5/250570