Integrating the stereotype content model (warmth and competence) and the Osgoods semantic differential (evaluation, potency, and activity)

Kervyn de Meerendré, Nicolas;fiske, Susan T.;Yzerbyt, Vincent
(2013) European Journal of Social Psychology — Vol. 43, n° 7, p. 673-681 (2013)

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Abstract
We integrate two prominent models of social perception dimensionality. In three studies, we demonstrate how the well-established semantic differential dimensions of evaluation and potency relate to the stereotype content model dimensions of warmth and competence. Specifically, using a correlational design (Study 1) and experimental designs (Studies 2 and 3), we found that semantic differential dimensions run diagonally across stereotype content model quadrants. Implications of integrating classic and modern approaches of social perception are discussed.
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Kervyn de Meerendré, N., fiske, S. T., & Yzerbyt, V. (2013). Integrating the stereotype content model (warmth and competence) and the Osgoods semantic differential (evaluation, potency, and activity). European Journal of Social Psychology, 43(7), 673-681. https://doi.org/10.1002/ejsp.1978 (Original work published 2013)