From consumer adoption of clothes-service systems to positive and negative rebound effects
(2021) , 36 pages
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- Authors
Munten, Pauline 
- Abstract
- Although access-based services (ABS) offer many environmental benefits, consumers’ behavioral responses to access might threaten the expected environmental gain. Research suggests that access could reduce consumers’ need to own products and encourage more sustainable behaviors, but it also could lead to misbehaviors and increased consumption. Based on two case studies, the authors address this gap by proposing further understanding of (1) factors that prevent consumers from damaging accessed products, (2) the relationship between the adoption of ABS and the reduction of purchases within the same product category, and (3) the change in behaviors ABS induce in other product categories. The findings suggest that consumers can engage in different practices to attenuate the risk of damaging products. Yet these practices have different implications in terms of (mis)behavior. In addition, the current research reveals that access raises consumer’s level of stimulation to their optimum and thereby reduces impulsive purchase and guide consumers towards buying items of better quality. This paper contributes to literature on environmental performance of ABS by discussing the occurrence of both negative and positive indirect effects of ABS. Suggestions for managerial implications are listed and discussed.
- Affiliations
Citations
Munten, P., Swaen, V., & Vanhamme, J. (2021). From consumer adoption of clothes-service systems to positive and negative rebound effects (Louvain Research Institute in Management and Organizations Working Paper Series 2021/02). https://hdl.handle.net/2078.5/113476