Enhancing credibility of CSR communication by using infomercials
(2016) European Marketing Academy Conference — Location: Oslo, Norway (24.May.2016)
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- Authors
Munten, Pauline 
- Affiliations
Citations
Janssen, C., Swaen, V., & Munten, P. (2016). Enhancing credibility of CSR communication by using infomercials. European Marketing Academy Conference, Oslo, Norway. https://hdl.handle.net/2078.5/185119