See How 'Good' We Are: The Dangers of Using Corporate Social Activities in Communication Campaigns
(2003) Advances in Consumer Research — Location: Toronto, Canada (October.2003)
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Louvain School of Management Marketing
Citations
Swaen, V., & Vanhamme, J. (2003). See How ‘Good’ We Are: The Dangers of Using Corporate Social Activities in Communication Campaigns. In Kahn, B.E. and Luce, M. F. (eds) (ed.), Advances in consumer research (p. P. 302-303). https://hdl.handle.net/2078.5/26945