How Does The Sensory Dimension Of The Experience Impact The Consumer's Response Online

Baert, Alix; Poncin, Ingrid

How Does The Sensory Dimension Of The Experience Impact The Consumer's Response Online

Baert, Alix

;

Poncin, Ingrid

(2024) Colloque Doctoral De L’association Française Du Marketing 2024 — Location: Paris (4.June.2024)

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Authors

Baert, AlixUCLouvain
inventor
Poncin, IngridUCLouvain
inventor

Affiliations

UCLouvainSSH/LouRIM - Louvain Research Institute in Management and Organizations

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Baert, A., & Poncin, I. (2024). How Does The Sensory Dimension Of The Experience Impact The Consumer’s Response Online. Colloque Doctoral De L’association Française Du Marketing 2024, Paris. https://hdl.handle.net/2078.5/278119