Advertising and competitive access pricing to internet services or pay-TV

Jaskold Gabszewicz, Jean;Laussel, Didier;Sonnac, Nathalie
(2006)

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Authors
  • Jaskold Gabszewicz, JeanUCLouvain
    Author
  • Laussel, Didier
    Author
  • Sonnac, Nathalie
    Author
Abstract
We study access pricing by platforms providing internet services ot pay-TV to users while they allow advertisers to have access to these users against payment via ads or banners. Users are assumed to be ad-haters. It is shown that equilibrium access prices in the users'market are increasing in the dimension of the advertising market: the larger the number of advertisers, the higher the access prices for both platforms.
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Jaskold Gabszewicz, J., Laussel, D., & Sonnac, N. (2006). Advertising and competitive access pricing to internet services or pay-TV (ECON Discussion Papers 2006/44). https://hdl.handle.net/2078.5/36765